Adam Hugill explores the challenges posed by social media in the workplace, where its potential for enhancing branding and awareness can often lead to legal and reputational risks. Employers are advised to include clear social media policies in their company handbooks, outlining appropriate usage to prevent misconduct.
Adam highlights cases where misguided social media posts have led to public embarrassment for both employees and employers, often attracting unwanted media attention. He also discusses the conditions under which employers may monitor employees’ social media accounts, particularly when accounts serve a business purpose. Any monitoring must comply with the Personal Data (Privacy) Ordinance (Cap. 486), requiring actions to be proportionate, reasonable, and connected to legitimate business purposes, ideally with the employee’s consent.
Clear policies, proper training, and effective communication are essential for preventing unpleasant workplace issues related to social media, ensuring compliance with privacy laws and protecting both employees and organisational reputations.
The programme was broadcast on The Close – RTHK Radio 3 and is available for access on the Podcast One section of RTHK AM567 website.
Copyrights: RTHK
